As a small business owner, if you don’t have a business blog on your website you’re missing out on a huge content marketing opportunity.
Everyone wants to know how to get their small business seen by the masses and their target audience. Believe it or not, the easiest way to get your company seen is to have a business blog with content that appeals to that target audience. As a small business owner, if you don’t have a business blog on your website you’re missing out on a huge content marketing opportunity. If you are new to inbound marketing, you maybe asking yourself quite a few questions. But don’t stress! Three Girls Media is here to help you answer those questions and help you understand why blogging is one of the best things you can do for your small business.
What is business blogging?
As you may already know, inbound marketing is advertising a company through blogs, podcasts, video, eBooks, e-newsletters, social media marketing and other forms of content marketing which serve to bring the business’ target audience closer to the brand and increase your search engine optimization (SEO). Inbound marketing earns the attention of customers, makes the company easily found and draws their target audience to the website by producing interesting content.
Business blogging falls under the umbrella of inbound marketing. It is a marketing tactic that uses writing blogs to get your business more online visibility. For business blogging, your blog posts should be about a particular subject matter related to your company that your target audience can relate to. Business blogging, if done well, can help your organization pop up on search engines, social media sites, as well as others’ blogs. It’s one way to help your business get in front of people looking for products or services on the Internet.
What’s the difference between regular blogging and business blogging?
There are all kinds of blogs out there, but what sets a business blog apart is that it’s a marketing channel just like social media, an e-newsletter or direct mail. The ultimate goal of a business blog is to initiate conversations that will drive more interest in the company as well as to help support the business’ growth. A blog not only drives traffic to your website, but it also provides you with opportunities to convert that traffic into sales, or turn those potential customers into brand advocates.
A blog can also keep your business focused on its content marketing strategy by sticking to a plan that delivers continuous purposeful content. In the second half of our blog post we will discuss why every business should have a blog and what the ultimate end goal should be.
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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Photo Credit: Maria Reyes-McDavis