Have an “Eggcellent” Easter!
Easter is one of my favorite holidays; I love everything, from the pastel colored Easter dresses to the hollowed out chocolate Easter bunnies! In this blog post, we introduce three social media and marketing tips and takeaways that can come from the bright spring holiday.
Three Social Media Lessons from the Easter Holiday:
1. Be creative: Each year hundreds of thousands of children (and some children at heart) color hard boiled eggs with crayons, vinegar dye, stickers or anything in between. There are never two eggs that are identical and it leaves immense amount of room for each one to be uniquely its own. This is a concept that can be applied directly to social media and marketing. Whether it be a larger scale marketing campaign or a single tweet, each post should be well thought out and individualistically designed.
2. Look high and low for treasure: As a child, I remember waiting what felt like forever to grab my wicker basket for an egg hunt. My parents would fill plastic eggs with candy and treats and a few with pure treasure (a.k.a. money) and I looked forward to the hunt all year around. I left no stone unturned, no shrub unsearched; if there was an egg to be found, I found it. This might seem silly, but searching for those eggs always helped me figure out where my parents would hide the next year’s eggs and eventually I mastered the art of Easter egg hunting. How does this pertain to you? When you are working through your campaigns, always consider every detail, do you research, study patterns and gather as much information as possible to create an appropriate plan for future success.
3. Create a tradition: One of my favorite childhood memories was seeing the Easter bunny and entering the local grocery store’s coloring contest. I knew the day and time that we would go to each event and I waited for it like clockwork. This concept is especially valuable in relation to social media and blog posts. Try setting up weekly traditions to inspire your fans and followers to visit you and your channels regularly. This can be as simple as the #mcm or “Man Crush Monday” hashtag on Instagram or the Free Code Friday giveaway days of popular tech companies. Whatever it may be, keep it regular and keep it interesting to inspire strong brand relationship building on a regular basis.
Whether you are looking for a new social media campaign or hoping to grow your current presence, we can help! Give us a call today and have a “hoppy” Easter holiday!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: Neal