Last week I wrote about the future of web design, but in a sense we are already living in the future and have a TON of technology currently in our reach. Many of these technologies are helping to shape digital marketing which can be a major benefit to your business.
Check out 3 technologies that could leverage your business in 2014:
- Big Data: A long with a ton of technologies, we have a plethora of information in this world which is stored in the form of data. “Big Data” allows for you to organize huge amounts of consumer information to help optimize your digital marketing strategy. Not only does this information allow you to make better informed marketing decisions, it also enables you to increase your interactions with and among
consumers. This will make an engaging experience which will, in turn, make your brand stand out!
- Wearables: Not surprising, wearables are technology that you simply wear! Smart watches for example are a form of wearables that are like smartphones on your wrist. Smart watches aren’t all that popular yet, but wearables in the form of fitness trackers like the Fitbit and Nike Fuel Band have already taken off. If managed like smart phones, wearables have the potential of expanding digital marketing through using the platform itself, along with obtaining information from the device that goes everywhere you do.
- Crowdsourcing: The power of many is strong which is the principle of crowdsourcing. This collaboration can be as simple as a Facebook “like,” pledging your allegiance to a company, or using sites like Kickstarter to actually monetarily support a cause or business. For the digital marketer this means communicating directly with the consumer is even more important because they are your investors and are more likely to put their money into a business that they completely believe in.
These are just a few of the newest technologies that are taking off in the digital marketing realm. The future is now and the capabilities we have to reach consumers are incredible! Are there any new technologies that have inspired your digital marketing strategy and have really blown you away? Share in the comments below!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: Scott McLeod