Oreo used an opportunity for free advertising on Twitter during the big game
Social media usage continues to rise as it spreads from tech-savvy teens to seniors with smart phones. As a result of the continuously widening social media audience, an increasing number of companies have stepped up their social media management to benefit themselves and their customers.
5 Companies that Practice Great Social Media Management
1. American Express: By fusing advertising with social media management, American Express pioneered a new way of shopping for their customers. American Express customers with Twitter accounts are able to shop offers on social media using hashtags and tweets. Taking convenience to a new level and exploring new e-commerce ventures allows American Express to maintain engagement via social media and drive sales simultaneously.
2. Allstate: By creating a Twitter handle based off of hypothetical customers featured in commercials, Allstate continued a story with their audience from TV to social media. By visiting the @Mayhem Twitter account, users can keep up with Mayhem’s daily destruction-inducing activities.
3. Oreo: The blackout heard around the world at the 2013 Super Bowl was turned into a prime social media management opportunity by Oreo. The message posted on Oreo’s social media was brilliant as it simply stated, “You can still dunk in the dark.” At a time when companies spend millions to get seconds of airtime, Oreo took an opportunity and had one of the best ads during the entire event.
4. Staples: Selling office supplies can seem like a lackluster task, but Staples continues to engage with customers with their quirky Twitter account. As an office supply company, they are able to practice interactive social media management with messages and photos that convey empathy for the #OfficeLife. Their Twitter account maintains a firm “company voice” and humanizes itself in a way that expands its user reach while still promoting their products and services.
5. T-Mobile: As one of the largest mobile providers in the world, it is amazing that T-Mobile responds to 86% of all questions and inquiries made through social media. However their attention to online followers continues grow their brand and builds positive relationships with past, present, and potential customers.
Which companies have social media efforts that you admire? Share in the comments below!
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Photo Credit: Twitter