My daughter, like so many little girls these days, is obsessed with Frozen. We watch it at least 5-7 times a week at our house. So obviously, my mind started making the connections to public relations and a successful marketing plan.
4 Marketing Plan Lessons from Frozen
Don’t miss these marketing plan lessons from Frozen.
(Fair warning, there are a few spoilers ahead)
- Listen. As you may remember, the trolls jump to a few conclusions when Kristoff brings Anna to them; in fact, they almost end up married! Just like the trolls should have listened to what they were trying to say, you need to listen to what your customers and followers are trying to say. In addition to flat out asking for feedback, pay attention to social media updates they comment on or like, and take the time to look at your Google Analytics to see how they’re finding you and which pages of your website they’re most interested in.
- Success takes time. Just like Anna shouldn’t expect true love right away (“You can’t marry a man you just met.”), a successful public relations and marketing plan takes time. Don’t expect everyone to know about your business right away.
- Let it go (of course I had to add this tip. In addition to being an award-winning song, this is when Elsa embraces who she is and starts overcoming her fear. In the same way, as a business owner you need to overcome your fears of failure. Yes, you will make mistakes, but you need to let them go, pick yourself up and move forward in the best way possible. Worried about posting the wrong thing on your social media pages? Keep it short, check for typos and stay away from anything too divisive like politics or religion.
- There’s more than one way. Anna needs an act of true love to thaw her frozen heart, so her first thought is true romantic love. But in the end, it’s love for her sister that thaws her heart. When it comes to public relations and marketing, there’s always more than one way to get the word out about your business. Ultimately, it comes down to deciding what’s the best fit for your company’s brand, time and resources. Keep this in mind as you create your marketing plan.
Even if you haven’t seen Frozen as much as I have, chances are I’m missing something. Can you think of any other public relations and marketing lessons you can apply from the movie?
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Photo Credit: Anna Fox