“I wanna be a rock star.” – Nickelback
An early 2000’s song turned many of my friends and me into rock star wannabes who blasted Nickelback from our high school cars’ speakers, screaming for life to become easy. While Nickelback certainly succeeded at creating a hit song fairly quickly, it’s important to remember that a rock star life isn’t all it’s cracked up to be. The same can be said about a killer social media presence. While we all wish we could have a “credit card that’s got no limit” to create viral content, the truth is that it requires a little work to become a true social media rock star.
Are you a social media rock star?
3 Tips to Develop a Rock Star Social Media Strategy
1. It’s better to be really good at one social media site than so-so at many.
An amazing band doesn’t sound good because it has a bunch of somewhat talented artists. Paramore has an incredible drummer, Yellowcard stands out with its Seattle-born violinist and Avenged Sevenfold has Synster Gates, master of the guitar. In order to be a true rock star on social media, you have to become a master of the social media channel that will make the most sense for your company and allow you to exercise your talents the most. Managing one social media channel, such as Facebook, requires consistency, engagement, creative content and research.
2. Set clear and “S.M.A.R.T.” goals.
Every band makes a goal to be rock stars, but few ever achieve it. While some may get there by luck, others have achieved rock star status by consistently setting small goals and working their way up. If you as a company set your goals too high, people will get burnt out and give up. Instead, create S.M.A.R.T. goals: Specific, Measurable, Attainable, Relevant and Timely. For example: Instead of saying “I want to grow my business via Facebook,” say, “I want to drive 50 potential customers to my front door in two months.” Small victories will keep you motivated.
3. Be disciplined and consistent.
Synster Gates of Avenged Sevenfold hasn’t stopped playing guitar since he was a kid. While audiences still love his shreds from Avenged Sevenfold’s first album, they’ve stuck around because he just keeps getting better, yet stays consistent with Avenged Sevenfold’s overall sound. Apply this to your social media strategy. Define what your brand will be and stay consistent with your audience. If your customers can count on you, they will follow you as you progress to something bigger.
What other tips can you think of to become a social media rock star?
Photo Credit: Florian Stangl
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