Does your social media need a pick me up?
Coffee is America’s true national past time. Every morning millions of people reach for a cup either at home or their local coffee house. This miracle brew offers a promise of energy with just a hint of familiarity. Our love affair with coffee offers valuable lessons for any business trying to create an effective social media strategy.
3 Similarities between Coffee and Social Media
1. Wake Up!
Coffee provides a needed boost. The fuel we get from the caffeine keeps us running for hours. Your social media doesn’t need to be loaded with energy, but it should be engaging. You want the kind of loyalty a coffee house enjoys. The key to doing so is offering something a potential customer wants and values.
2. Comfort & Routine
Coffee and the coffee house mean more than just a temporary relief from sluggishness. People love routine because it provides a sense of order in a chaotic world. Sharing a cup of coffee with a friend or loved one creates valuable memories. Good social media should achieve the same goals. Make sure to post new material on a consistent basis but, more importantly, offer content that means something. Don’t underestimate the emotional value of social media.
3. The Third Place
Your local coffee house thrives or dies based on the ability to create a home away from home. Social media exists in a virtual world so you can’t provide comfy couches or roaring fireplaces. Still, you can create the feel of a coffee house. These places are welcoming and allow customers to relax. There is no pressure (after the sale) to do anything else but hang out and enjoy the coffee. Translation: don’t be too aggressive. People visit your sites for a reason, identify those reasons and create a core philosophy that will keep customers coming back.
Remember, you’re trying to create brand recognition. If used correctly, your social media can be just as popular as a cup of coffee, only without the jitters.
Photo Credit: Jeremy Keith via Flickr
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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