The recent Twitter feud between Richard Sherman and Patrick Peterson got me thinking. Sherman is arguably the NFL’s best cornerback, a fact he’s quick to share. Love him or hate him, the Seattle Seahawks’ star is certainly interesting. Sherman has a genuine gift for self-promotion. His command of print, television and social media should be the envy of every business. Let’s take a closer look at how you can be more like Richard Sherman.
Do you have what it takes to be the Richard Sherman of social media?
1. Make Some Noise
Richard Sherman knows how to get people’s attention. Whether he’s taunting Tom Brady after a game or telling Skip Bayless who’s better at life, Sherman isn’t shy about speaking his mind. The results have earned him a healthy following. Now, be careful how you interpret this advice. You don’t need to go on rants or start calling out people. Find your own positive way to make a splash.
2. Put in the Time
Sherman works and plays with a chip on his shoulder. A Stanford grad, the future Seahawks Pro Bowler didn’t get drafted until the fifth round. This perceived slight only made Sherman push himself harder. The lesson here is about patience and dedication. How can you be better? What can you do to attract traffic to your website, blog or social media accounts?
3. Walk the Walk
Richard Sherman is widely recognized as one of the best at his position. In many ways he’s a lot like Muhammad Ali. Both men are brash but they can back up their talk. People wouldn’t be interested in either one if they weren’t really good at their jobs. Sherman and Ali attract the same number of detractors as followers. The really interesting piece is that both sides take an active interest in these men. The lesson for you is to produce a quality product. People love strong personalities, but there needs to be something behind all the rhetoric.
Well, you’re on your way to being the next Richard Sherman of social media. Remember, the more you talk the more people are likely to listen. Make sure you can handle the increased scrutiny.
Photo Credit: sashimomura via Flickr
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