Digital marketing…with a kick!
This summer has been packed full of exciting public relations tactics by major companies. While digital marketing isn’t a new practice, there have been innovative efforts this summer that will certainly change the way digital marketing is used in public relations and advertising. Are you seeking advice for public relations for your small business? Check out this list of companies that turned summer up by getting social for inspiration!
1. KFC: Creating fresh advertising for commercials is tough, but KFC changed the game by having their products (and a few comedians) do the talking. In their “#HowDoYouKFC” campaign, various comedians held cameras selfie-style while capturing their favorite moments visiting KFC or eating their favorite items from the KFC menu. Consider this fun tactic next time your small business needs to share the good news about a product or service by using real people in real situations for maximum engagement with digital marketing!
2. Samsung: While hashtags are an efficient way to share news on digital platforms, the selfie was the definitive winner of summer of 2014. Samsung snagged a historical marketing feat by having the most retweeted photo ever captured on their phone by comedian Ellen DeGeneres. Use this as inspiration by encouraging customers to take a selfie with their favorite products from your small business on platforms such as Instagram or Twitter.
3. Taco Bell: The fast-food giant went rogue with its marketing efforts by foregoing the hashtags and selfies. When Taco Bell debuted their breakfast menu this year, the company used digital platforms like Twitter and Instagram to distribute phones to a few lucky fans and celebrities. Remember to keep your customers involved for effective engagement with your small business.
Managing public relations is full of details and digital marketing is vital to effective promotion. By looking at recent trends in advertising and PR, your small business can shine using unique ideas that get customers involved and talking about your products and services. Be sure to visit the Three Girls Media blog every week for the latest news and trends in public relations, advertising and more!
Photo Credit: Instagram
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