Stay tuned for these new social media analytics tools from Instagram!
Is Instagram part of your company’s marketing strategy? If so, here’s something you’ll probably be excited to hear: the company is rolling out new social media analytics tools soon!
Instagram’s blog explains three new areas of social media analytics, in addition to providing additional insight into the best time of day for photos and videos to go live:
- Account Insights. This data will allow companies to measure overall brand awareness through impressions, reach and engagement.
- Ad Insights. These social media analytics will show advertisers how their campaigns are performing in relation to the target audience.
- Ad Staging. This data lets social media marketers and ad managers prepare upcoming campaigns through preview, save and collaboration options.
These three social media analytics tools will be available to everyone later this year, but in the meantime, here are 4 ways to use Instagram effectively:
- Remember hashtags! They’ll make your posts more visible to others searching for the same type of content.
- Cross-promote your Instagram photos! Share them on your company’s Facebook, Twitter, Google+ and Pinterest pages as well.
- Get creative! Mix up your pictures and videos by sharing more than the products you sell. Show off your staff, give a “sneak peek” of behind the scenes or post a photo that inspires you.
- “Social” is important! That’s why it’s the first half of “social media.” Remember it’s all about connecting with other people, so reply to followers that comment or ask questions, and take a few extra minutes to interact with others on the platform.
Are you using Instagram for your business? What do you think of the social media analytics tools they’ve announced? Share your thoughts in the comments below, along with your tips for using the site effectively for your business!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: José Moutinho