What can you learn from infomercials?
Who hasn’t been up late channel surfing and found themselves watching a really long commercial? You don’t want to keep watching it, but you are hooked in. These extended advertisements, or infomercials, are a wonder to television viewers. They make you want things you never knew you wanted or even needed. Infomercial marketing is a great way to show of your business and gain the attention of your audience.
3 Marketing Lessons from Infomercials
- Demonstrations
One of the most effective elements of an infomercial is the demonstration. The product may seem nice in theory, but does it really work? Show and explain to your audience what you can do for them, this way they won’t have any doubt about working with you.
- Explain Why You’re Better than the Rest
A magical appeal of infomercials is that the products or services being displayed are an end all-be all of products. “If you buy this product, you will never have to use anything else again!” Treat your business the same way. Don’t promote your business as just another service offered, make yourself THE business to go to. Chances are, your audience has tried a few places before and are looking to settle in with a company for years to come.
- Testimonials
Do you already have an established and loyal customer list? This is a great opportunity for potential clients to find out how good you are from current customers. Many people are not willing to try something new unless they know it already works. Testimonials are a great way to spread information about yourself from people who enjoy working with you.
Treating your marketing campaign as an infomercial is a great way to expand your audience reach and attract new interests. What other lessons have you learned from watching infomercials?
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