Here are 3 public relations lessons to learn from Gilmore Girls.
Last week Netflix added a bunch of new movies and TV shows including one of my favorites: Gilmore Girls. I’ve lost count of how many times I’ve watched this show, and I even own the entire series on DVD, yet I found myself finding it on Netflix, adding it to my queue and entering the world of Lorelai and Rory, the mother-daughter duo, once again. Of course, what would a Gilmore Girls re-watch be without a fresh perspective? So here are 3 public relations lessons you can learn from the show.
1. Stay culturally aware. As you watch Gilmore Girls, you’ll notice all sorts of cultural references. Although they’re fun reminders of what was popular at the time, some of them even serve a purpose in helping the characters deal with a particular situation. When it comes to public relations, it’s also important to know what’s going on in the world. In addition to being better informed yourself, this will help you frame your pitches, social media updates and blog posts in a relevant way.
2. Read! Rory is constantly reading throughout Gilmore Girls. In fact, they even made a Rory Gilmore reading list based on books seen in her hands and referenced throughout the show. What does this have to do with public relations? A big part of marketing is conveying your message clearly and concisely; your writing skills are vital for modern communication methods! The more writing you’re exposed to, the better writer you become yourself. Plus it’s good, fun stimulation for your brain, too!
3. Learn from criticism. I don’t want to give too much away if you haven’t watched all of Gilmore Girls yet, but let’s just say that Rory makes a few mistakes. There’s one time in particular where she has a hard time accepting criticism (granted, the criticism was pretty harsh!) and handles everything badly. In the world of public relations, you’ll receive some criticism, too. Instead of taking it personally, think about what you can learn from it. Can you improve your pitching techniques? Or make your company’s message stronger? Use the feedback to your advantage.
Have you had a chance to binge-watch Gilmore Girls yet? What public relations lessons have you learned from the series?
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