Social media is a great way to boost your company’s branding. With platforms such as Facebook, Instagram and Twitter gaining more popularity than ever, it can be easy to have a few errors that prevent you from having success. Be sure to avoid these common social media mistakes and you’ll be a hashtag rock star in no time!
4 Social Media Mistakes to Avoid
- Hashtag Overload: Using too many or irrelevant hashtags can prevent users from genuinely engaging with your content. It’s best to stick to 1-3 hashtags per update. Some of the most popular hashtags include #love, #beautiful and #happy.
- Rules of Engagement: Social media audiences are constantly seeking content that is engaging and relatable. Be sure to check out the daily trends and topics for the day before posting, or consider planning ahead for #TBT (Throwback Thursday) with a pre-scheduled post featuring an older photo.
- Selfish Selfies: With the explosion of the selfie trend thanks to Ellen’s record-breaking photo taken at the 2014 Oscars, there’s plenty of temptation to take (and share) selfies on social media. Be sure that selfies have something unique or eye-catching, otherwise your pages could risk coming off as monotonous or self-absorbed.
- Consistency Counts: Having a Twitter, Facebook or Instagram account is a great way to develop branding. However, if the pages are not kept active with consistent posts, they become a ghost land with users unfollowing pages for lack of updates to engage with. Make an effort to post something at least 3-5 times per week, if not a couple of times a day.
Using social media for branding your business can also be an effective way to increase engagement with your audience. Be sure to avoid these common mistakes when posting your next status update or photo to ensure your social media campaign will stay on the track for success.
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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