Marketing lessons learned from Lena Dunham
On Saturday, October 18th I had the wonderful opportunity to go to Lena Dunham’s book tour for her memoire, Not That Kind Of Girl. I was so excited to see her! Not only am I a fan of her television show, Girls, but I also really enjoyed her flick, Tiny Furniture. I’ve always felt that she has a grasp on my generation – the good, the bad and the ugly. Through waiting in anticipation for her to appear and watching her performance, I discovered three parallels to marketing and customer relations.
3 Marketing Lessons from Lena Dunham
- Get Your Audience to Participate
In the extensive line to see her (which I was first in), event promoters went around offering index cards for audience members to ask her questions. This was exciting. Could you imagine if she read yours? While mine was not chosen, hearing her respond to others submissions showed that she did care about her fans and was willing engage. As with your business, creating a dialog with your audience is a great customer service tool and tactic.
- Don’t be Afraid to Share
As in any memoire, the pages are personal by nature. Reading and getting to know someone’s life is a rare experience to share with another person. While her stories and may be more intimate than a business is prepared to go, sharing should not be off the table. Posting or creating blog articles that talk about business events, exciting office milestones, or behind the scenes work pictures will add a level of connection to your clients.
- Giveaways
As an avid concert goer, I have spent too much money on t-shirts, programs, posters and anything else they have to offer. A part of me feels the sting of handing over my money, but then the other part of me foresees a lifetime of regret because I didn’t get the newest New Kids on the Block shirt that has MY city silkscreened on the back. At Not That Kind of Tour, your admission came with a signed copy of her book and a t-shirt. While you may not always be able to offer grand freebees, offering trial sized versions of your products or even welcome/new customer gifts can increase customer satisfaction and word of mouth advertising.
As someone who was excited to go to the event, and still thrilled about it, taking marketing lessons from the voice of Lena Dunham’s “generation” could prove beneficial to your business. What events have you gone to that have inspired your work and relationship with clients?
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Photo Credit: girlsonfilm.dk