What can you learn from the top brands on Pinterest?
Pinterest has become one of the fastest rising stars in social media marketing since its inception in March 2010. The social media platform offers users a unique opportunity to find, create, and execute boards and projects that fit a small business’ interests and needs. As social media becomes a leading factor in the e-commerce decision making process, successful brands on Pinterest are in tune to what their followers want to see. Here are three of the most successful Pinterest users and how they’ve leveraged the site for their brand.
Social Media: The Top 3 Pinterest Users
As one of the leading makeup outlets for women, Sephora’s Pinterest account offers a number of boards that are specific to any user’s needs. What Sephora does well is show everything they have and what women need. With boards like “Pro Tips,” “Trending Now” and “How To’s,” they give their followers every reason to stay in the loop and up on trends. By keeping their followers informed and updated, consumers are more likely to shop at Sephora’s stores in an effort to re-create styles for themselves.
While not everyone can afford the luxury products that Neiman Marcus has to offer, what they provide is a lifestyle. With most of their boards beginning in, “The Art of…,” Neiman Marcus is offering insight to a world that consumers can take part in. They create a story through their boards that shoppers can read and borrow from for their own life.
Chobani, the yogurt company, may not be as flashy or glamorous as Sephora and Neiman Marcus, but their social media marketing is just as successful. Their social media success comes from offering consumers lifestyle tips and tricks that complement their brand. Many of their boards, like “Fit With It” and “Do Your Body Good,” promote an active lifestyle and healthy behaviors for their followers. While they do have boards that show how Chobani products are healthy and good for you, by focusing on the over-all well-being of their customers, it increases the relationship between brand and fan.
When creating a Pinterest account for your business, it is important to consider what you want your message to be. Top brands on Pinterest are not all about self-promotion, but are in tune with what their customers and followers are interested in. What other brands do you follow that have a successful social media marketing campaign? Let us know your thoughts!
Photo Credit: Wikipedia Commons
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