In light of some recent changes Facebook imposed to posts made by businesses, and how it will promote them, there are some ways you can optimize your content to make sure it continues to reach your audience. Using Facebook for business is a great way to reach out to your customers, but what is the best way to do that?
Photo Courtesy of: Marco Paköeningrat
Facebook for business is changing, and Facebook is making it hard for businesses to share content that sounds like an advertisement without paying money for the post. Here are 3 ways to get the most out of Facebook for your company and how to use its tools to spread your message.
3 Ways to Get the Most Out Of Facebook For Business
- Be Creative
Facebook is now giving preference to content that is not promotional in nature, so now is the time to start getting creative! Produce posts and social updates that are helpful or useful in nature. When you are offering something the general public can use and enjoy, your content will rise above obvious marketing posts trying to sell a product or service.
- Be Consistent
Posting regularly doesn’t just affect your search engine rankings, it also helps your fans know when and where to find you! If you have a schedule of when you will be posting various types of content, it will save you time and encourage a loyal following.
- Consider Advertising
While many small business owners are worried about new changes affecting their ability to grow their audience by themselves, Facebook representatives say the new changes are designed to make the advertising more effective. Advertising your small business on Facebook using either promoted posts or traditional ads is likely to pay off, giving you access to a huge amount of exposure.
The new rules imposed by Facebook for businesses don’t have to hurt your company. These days, small businesses should be present and active on social platforms that align well with their target audience. Businesses can use Facebook in order to increase their customer reach and raise awareness of their company. If you need help with Facebook advertising or on how to help your brand’s image or reputation, contact Three Girls Media today!
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