Do you set New Year’s resolutions for yourself each year? What about for your business? Just like personal resolutions, it’s important to make goals that are realistic and achievable. Here are 5 ideas that will help make your public relations campaign stronger this year.
5 Public Relations Themed New Year’s Resolutions
What New Year’s resolutions are you making this year?
1. Resolve to create a plan and follow through. Have you actually taken the time to write down a public relations plan? That’s a vital first step! You want to create a plan that achieves realistic goals, so really consider what you’ll have time to follow through with during the course of the year.
2. Resolve to give your public relations plan time. Sometimes you need to give up on a strategy, but other times you need to give it time. Before you give up on blogging for your business or engaging with fans on Facebook, stick with it for at least 6 months so you have the data to make an informed decision.
3. Resolve to keep your goals in mind. It’s easy to get new ideas and want to add them to your strategy, and it’s good to keep thinking about ways you can stay competitive, but make sure everything new you take on this year will help you achieve your goals before you add yet another item to your never-ending to-do list.
4. Resolve to listen. Public relations is more than just shouting your message – it’s also about listening to the people you’re trying to reach. Make sure you’re paying attention to what your customers and followers are trying to tell you (verbally or subconsciously) and try to learn from it.
5. Resolve to try something new. An important component of a thriving public relations campaign is creativity. How can you reach and connect with your audience better? Remember to make sure your new idea(s) align with your overall goals, too!
As we head into 2015, are you going to make any New Year’s resolutions? Can you think of any additional ideas I should add to the list?
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Photo Credit: Carol VanHook