Kelly Clarkson’s newest single, ‘Heartbeat Song,’ is just what the hit singer promised to deliver: a poppy, upbeat anthem about life and love. Clarkson was notably absent from the music scene last year, following the birth of her first child, daughter River. Here are 3 marketing lessons we can take away from Kelly Clarkson’s newest release.
Photo Courtesy of: Bryan Horowitz
3 Marketing Lessons from Kelly Clarkson’s ‘Heartbeat Song’
- Make it Personal
Clarkson’s newest song doesn’t just feature a catchy beat. The underlying bass is actually a slowed-down recording of her daughter’s heartbeat while in the womb. Nothing gets more personal than that. Clarkson’s fans love the new song, and that they get to share in this special piece of her life. Share your business’ recent triumphs and make your content as personalized as possible through your social media updates or blog posts.
- Make a Splash
Kept off the airwaves for medical reasons, Clarkson’s debut back into the music scene was huge. She sings her heart out in this no-holds-barred return to rock and this new single is sure to rise to great heights. This is a good marketing lesson for business owners who have been out of the social arena for a while. Even if you haven’t been using your social media channels for a while, it’s never too late to start posting. Even if you haven’t established an online presence, try to get your name out there through creative content marketing.
- Remember Your Roots
Her first new single in 3 years, ‘Heartbeat Song’ has similar sounds to other pop music on the Top 40 list. Although she’s a long way from her rise to fame on American Idol, Kelly’s new beats do have sounds reminiscent of her first album. While it’s important to keep up with what’s currently going on in your industry, remember what sets you apart from the rest. Repurpose your old content with a sleek, new twist.
Kelly Clarkson’s newest single is sure to be a showstopper. What other marketing lessons can you think of from ‘Heartbeat Song?’
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