Check out this case study of Curvy Girl Lingerie’s media campaign.
Curious what an editorial media campaign can do for your company? We get that question a lot! Because results are different for each client depending on a variety of factors, we can’t make promises about coverage your company may receive, but we can show you what we’ve achieved for other clients.
For example, we managed a campaign for Curvy Girl Lingerie with some outstanding results. The goal was to get the word out about Curvy Girl’s “Regular Woman” to the entire country, so we focused on placing stories in national news media, such as the Huffington Post, CNN and Good Morning America.
The results?
After a few major outlets picked up the story, the Internet personality dubbed “Fit Mom” publicly responded negatively, which added significantly to press interest and pick up. We ended up securing 54 placements, with 78% of them in media outlets with an audience of more than 500,000 people!
With media outlets ranging from Good Morning America, CNN and Inside Edition to Yahoo! Shine, The Huffington Post and the UK Daily Mail, the combined media reach was more than 400 million and the PR Value was more than $6 million!
See the full case study here, and contact Three Girls Media if you want to know more about our editorial media campaigns, social media management services and other cost-effective solutions for small businesses!
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!