Companies in 2015 have access to a new feature when using Pinterest for business: placing Promoted Pins. After beta testing to specific advertisers, Pinterest reported Promoted Pins were not only viewed and shared as frequently as regular pins, but resulted in a thirty percent increase in impressions in a number of previously untapped markets. Here is an overview of Promoted Pins on Pinterest and some key concepts that you can use in your next social media marketing campaign.
What is a Promoted Pin?
What is a Promoted Pin?
A Promoted Pin is a piece of content placed in easy view of the pinner and is paid for by a company. They allow advertisements to be catered to specific user demographics. The pins blend in with other pins, creating an organic advertising opportunity for companies.
Why Use Pinterest for Business?
Pinterest is a unique social media platform because instead of documenting past experiences or sharing content in the present, Pinterest users save content for future activity, making the impressions from each pin almost impossible to calculate. A user can save a pin on their board and return to it as many times as they want. Pinterest has reported Promoted Pins continue to be shared and viewed long after the social media marketing campaign is over, making them great organic advertising choices.
Pinstitute
To help business owners achieve the marketing potential Promoted Pins offer their brands, Pinterest for business announced it will be creating Pinstitute, an online resource where they can get help, ask questions and get the most out of their efforts. The resource will focus on creating great content and measuring the results of their campaigns.
Through Promoted Pins and the creation of Pinstitute, Pinterest for business has gained more potential as a platform to spread awareness of your company. Pinterest can help your brand achieve a large following through the use of visuals. For more social media marketing tips to help grow your brand’s online presence, read more articles on our blog today.
Photo Credit: bryanlanders
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