Last weekend, I had the opportunity to get outside and enjoy working at a farmer’s market selling produce and vegetable starts. Selling home-grown herbs and getting to know other local farmers was such a fun experience and I noticed quite a few similarities with public relations. Here are 3 marketing lessons I observed while I was there.
Did you know farmer’s markets can teach us about public relations?
3 Marketing Lessons from Farmer’s Markets
- Know Your Niche
From local photography to homemade items, when you walk down the rows of booths at the farmer’s market, it’s easy to tell which vendors specialize in certain things. I’m sure seasons of trial and error went into determining which offerings produced the strongest results for each farmer. Pay attention to how customers respond to your products and make changes accordingly; you’ll find the perfect niche to corner the market.
- Put Your Best Foot (Fruit!) Forward
In order to stand out, vendors at the farmer’s market need to put their best foot forward and focus on creating a visually-appealing booth to draw customers in. As Dwight from ‘The Office’ says, you have to put the “money beets” in front, and display the most beautiful fruit in order to attract people to buy. Use this as one of your marketing lessons and showcase your best work at all times.
- Get Personal
One of the charming quirks about a local market is the personal connection you can make. Knowing your local farmer or florist gives your purchases a special vibe and it’s easy to build brand loyalty when you know your vendor by name. This is one of the easiest marketing lessons for businesses to apply; it’s simple to connect with your followers personally on social media or in your physical store location.
Knowing your niche, showcasing your companies’ best work at all times and making sure to connect on a personal level are all marketing lessons I observed while working at the farmer’s market. Do you like to visit local vendors for fresh fruits and vegetables? What have you noticed that you could apply to the world of public relations?
Photo Credit: davitydave
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