We recently shared an article about using Pinterest for business and the ability to take advantage of its new advertising feature, promoted pins. After testing the program with a few select advertisers, Pinterest found sponsored pins preformed the same or better than regular posts. Here are 3 great success stories from the first few companies to take advantage of promoted pins on Pinterest.
Here are some great examples of Promoted Pins on Pinterest.
Pinterest for Business [3 Promoted Pin Success Stories]
- Artifact Uprising
Artifact Uprising, a company that turns photos into tangible products, found Pinterest to be the ultimate way for their customers to turn their dreams into reality. By placing beautiful pins that were directly related to how customers use their products, they were able to grow a huge following and secure 48,000 page views in the week after they promoted the pin.
- Caribou Coffee
Are you looking for a way to use Pinterest for business and get closer to your customers? Caribou Coffee used this technique to learn more about their fans and allow them to share their lives with the brand. By engaging customers in casual conversations and not just talking business, they were able to create more meaningful interactions and establish brand loyalty.
- Etsy
Etsy, a marketplace for items handmade by artists and sourced from around the world, used Pinterest for business because it’s the perfect way to show visuals and connect customers with vendors. If you’re looking for a quick and easy way for customers to pin your content and share it easily with their followers, add the Pin It button to your site.
Artifact Uprising, Caribou Coffee and Etsy’s uses of social media marketing are all great examples of successful campaigns run using Pinterest for business. Each week, a third of Pinterest users click on promoted posts and this year, all companies will be able to take advantage of this new feature. If you’d like assistance using social media to spread the good news about you, contact your team at Three Girls Media today!
Photo Credit: C_osett
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