What does public relations have to do with chocolate covered strawberries? I love chocolate covered strawberries; I even requested them for Mother’s Day. So of course, that got me thinking about how these juicy, sweet, chocolaty bites of goodness relate to PR. Keep reading for 3 tips I came up with.
3 Public Relations Tips from Chocolate Covered Strawberries
What does public relations have to do with chocolate covered strawberries?
1. Use quality ingredients. If your strawberry isn’t ripe or the chocolate isn’t delicious, your finished product will be very disappointing. The same is true of your public relations project. Use quality ingredients – solid writing, clear messages and accurate research – for a successful campaign.
2. Embrace creativity. You’d be surprised how much creativity can go into a chocolate covered strawberry. The standard chocolate-dipped berries are delicious, but they’re even better when they’re made with multiple types of chocolate in impressive designs. Just like you can use creativity to make a chocolate covered strawberry stand out, infusing your public relations strategy with creativity can help your business stand out from the crowd.
3. Be patient. If you’ve ever made your own chocolate covered strawberries, you know you can’t eat them right away. After dipping them in the chocolate, you need to let them cool so the shell hardens. Your public relations campaign requires patience, too. PR is a slow and steady approach, so don’t expect to see phenomenal results in a just a couple of days, weeks or months.
Next time you make chocolate covered strawberries or create a new public relations campaign, remember to use quality ingredients, embrace creativity and be patient. Can you think of any PR tips I missed you can learn from this deliciously sweet dessert?
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Photo Credit: Shari’s Berries/cropped