This post shares solutions to common marketing challenges small business owners face. Many entrepreneurs excel in managing their employees and balancing company responsibilities with daily tasks, but have a hard time keeping up with marketing their business, both around town and on social media. Here are 3 common marketing challenges that may arise, and several ways to combat them.
3 Common Marketing Challenges Small Business Owners Face
- Planning Growth Strategically
Knowing where you want to take your business can be challenging, especially in the early days. Using a public relations or marketing plan can help you plot the growth of your company in a meaningful and measurable way. Start by envisioning the next 6-12 months and determine what kinds of results you want to see. Are you looking to increase your online presence? Are you trying to accumulate email subscribers? Hiring a public relations firm can help with the strategic planning.
- Retaining Clients and Customers
Keeping clients coming to you instead of your competitors is another one of the marketing challenges commonly faced by business owners. It’s important to make an effort to listen to customers; reach out to them often and try to engage on social media. Asking questions or holding surveys to find out how you can better serve your clients can help with communication and retention.
- Trying to Manage Everything Alone
As a small business owner, you’re likely swamped with all kinds of work to keep the company functioning smoothly; asking for help can be an important step in the growth and success of your venture. Bring in a trusted associate, hire marketing assistance or reach out to peers for advice.
Planning for long-term growth, keeping customers and being overwhelmed with projects are all issues owners may face when marketing their business, both on and offline. If you’d like additional help in getting your business recognized, read more articles on our blog today. Also, stay tuned next time for more marketing challenges you may encounter as a business owner!
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