Is your business on Instagram?
With so much focus on Facebook and Twitter, many small business owners may forget about the value of Instagram. Long gone are the days of just sharing what you had for dinner; now businesses are capitalizing on the success of the social media site by using it to interact with followers and showcase new products. Creating an Instagram account is just the first step; knowing what to post can help you find and attract a wide audience. Supermodel Gisele Bündchen has mastered the art of Instagram and can teach you a few lessons. Here are three tips taken from her account.
Instagram: 3 Lessons from Gisele Bündchen
- Participate in Trends
One of the most popular trends on Instagram are “Throw Back Thursday” (#TBT) pictures. Gisele most often posts images throughout her 20-year career, as well as moments from her childhood. Participating in #TBT is a great way to share company milestones and highlights with your fans.
- Go Behind the Scenes
On Gisele’s account, you can see two types of behind the scenes content from her. The first are pictures of her getting ready for various photoshoots including her sitting in hair and makeup and the others are of her family life. As one of the world’s most beautiful people, it can be intriguing to see the process it takes to get camera ready as well as her life with husband, Tom Brady. Giving your fans an exclusive look at a new product or showing how hard everyone works can build brand loyalty and keep fans coming back to your site for more posts.
- Share a Variety of Images
Posting the same pictures over and over again can not only be boring for the account holder but for their audience. Take a lessons from Giesle and post a wide variety of images. Her account hosts various picture quotes, scenery images and memes. Posting images that are bright, colorful and include faces often have a higher engagement rate among fans. Branch out every now and then to include new, fun and interesting images for a well-rounded account.
If your business is looking for a new way to reach customers on social media, consider Instagram. Stand out from the crowd by participating in trends, going behind the scenes and sharing a variety of images like model Gisele Bündchen. Is your small business on Instagram? What other tips do you have to share?
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