BoJack Horseman is one of my favorite new shows to binge-watch; it’s off-the-wall, satirical and witty. After devouring Season 2 on the day it came out, I’ve already seen the series multiple times over and was impressed with Netflix’s new strategy. By creating their own shows in a line of ‘Original Series,’ Netflix is showing that content marketing is here to stay. Here are three lessons I picked up from watching BoJack Horseman.
Do you watch BoJack Horseman?
3 Content Marketing Lessons from BoJack Horseman
- Keep Storylines Consistent
The writing you use for content marketing should be created the same way as a blog post, social media updates or a pitch letter; you’re crafting a story for your audience.
In BoJack Horseman, BoJack steals the letter ‘D’ from the Hollywood sign as a gesture of love for a friend. In a later scene, the ‘D’ is destroyed, leaving the Hollywood sign to simply say, “Hollywoo.” This silly storyline is carried throughout the rest of the show (the ‘D’ is even left out on the episode list), which pulls the whole storyline together. Keeping your content consistent and in line with your brand is an important tip for content marketing.
- Connect Your Content
BoJack Horseman’s creators did a great job of weaving BoJack’s reality and the real world together. In addition to clever social and cultural references in the form of characters, street banners or satirical scenes, an episode of the show featured a flash on the television of a character entering Litchfield Federal Penitentiary. Binge watchers of Netflix know this place well, since it’s the setting of another original series, Orange is the New Black.
If you create amazing content, you want to make sure you link it together in the appropriate places so your fans and customers can easily find it. Cross-promote blog posts, updates and articles on your social media channels for maximum success.
- Create a World for Your Content to Live In
Once your content marketing efforts are successful, don’t stop there! You should create a unique brand and story for yourself through the content you continue to share.
BoJack Horseman is a washed-up 90’s TV star and everything he does is in line with that. By creating spinoff shows “Horsein’ Around” and “The BoJack Horseman Christmas Special,” Netflix demonstrates clever content marketing may have no limits. The spinoff shows were both poorly-written, but that is exactly what they were meant to be; they serve as a mini advertisement for the real show.
Keeping consistent storylines, connecting your work together and creating a unique image for yourself are all content marketing lessons I gathered from the Netflix series, BoJack Horseman. Have you seen the show? What other tips can you think of?
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