What social media marketing lessons can you learn from The Mindy Project?
This past Tuesday “The Mindy Project” came back for their 4th season. After being dropped by Fox and picked up by Hulu, there has been much buzz about the comedy show. As a huge fan of the show, I eagerly awaited the premier and followed the show’s social media pages. Here are three lessons in social media marketing I learned from The Mindy Project.
- Have Fun on Social Media
The nature of The Mindy Project is fun and light-hearted and their social media efforts for the premier were no exception. For example, on Twitter they made their own spin-the-bottle game with various cast members and GIFs of memorable moments from the show. Creating fun and interactive content on social media is a great way to get involved with fans and keep them coming back to your page.
- Have Everyone Get Involved
Along with the official show’s social media pages, different cast members got involved in the fun. The show’s star and creator, Mindy Kaling, used her own Twitter account to retweet and post memes about the shows premier. Other cast members also shared in the excitement from their own pages. Having employees post about a new product or event is a great way to share company news and reach a wider audience.
- Create a Hashtag
Making a hashtag for an event is one of the easiest ways to help people track your event. For the release of fourth season, both Hulu and The Mindy Project used the hashtag, #MindyOnHulu to promote the premier. Use a hashtag for your business that is easy for fans to use and follow. This allows everyone to participate and follow along even if they can’t be there.
The fourth season of The Mindy Project premiered on Hulu to much social media fanfare. When starting a social media marketing campaign, remember to have fun, get everyone involved and create a hashtag. What other social media marketing tips would you recommend?