We shared a post this summer on companies who used stellar content marketing placements to spread their seasonal message. As we enter the fall, brands are using new and creative ways to spread the news about their products and services. Here are three great examples of content marketing this fall and why they are great approaches.
Have you seen these great fall examples of content marketing?
[Creative Content Marketing] 3 Great Fall Examples
- Jack-O-Lantern Promoted Pinterest Pin by Answers.com
Fall means Halloween and carving pumpkins; Answers.com got in on the festivities with an awesome example of content marketing on Pinterest. Using a promoted pin to spread their message to a larger audience, they shared a clever how-to article about decorating jack-o-lanterns.
This was the perfect way for Answers.com to share this article. The pictures were high-quality and fun, which helps to raise clicks and user engagement on Pinterest. Promoted pins are a good option for businesses who wish to target their message to a specific audience or demographic.
- Buzzfeed’s “The Definitive Ranking of Foods You Can Dip” List by Dean’s Dip
With football season and tailgate parties in full swing, this example of content marketing is well-timed. Promoted on Buzzfeed by Dean’s Dip, this list of ‘foods you can dip’ is a good example of showcasing your product in action. In addition to getting their fans’ mouths watering, the brand shows all the ways you can use their dip and enjoy it with your friends. Once you finish the list (which is guaranteed to make you hungry), they end with a nice call to action to purchase the product.
- “Peanutize Me” by ‘The Peanuts Movie’
As if people weren’t already excited enough about the upcoming ‘Peanuts Movie’, there is a new app which lets you transform yourself into one of the characters. This is a great example of fall content marketing because it helps to spread the word about the upcoming film in a new and exciting way. Inviting your followers and customers into your world is a great way to hook them in and spread the word about your product or service.
Halloween festivities, football tailgating recipes and an upcoming film are all promoted well using content marketing this fall. Have you seen any other great examples?
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