What social media marketing lessons can you learn from the HBO series and film?
This past Sunday marked the end of the fourth season of “Project Greenlight” and led the way straight into the big release of “The Leisure Class.” For eight weeks viewers watched Jason “I want it on film” Mann and Effie “Duly Noted” Brown go at it over scheduling, finances and the nuances of making a featured film. If you have a product release or event coming up, use these three social media marketing lessons learned from the series and film to promote your business.
[Project Greenlight] 3 Lessons in Social Media Marketing
- Post Weekly
If you have a big product release coming up, it’s important to write a blog post about it every week leading up to the event. Without “Project Greenlight,” the premier of “The Leisure Class” would have just been another movie release for HBO. By blogging every week you are providing your fans with new information they can hold on to and get excited about. Weekly blogging is a great way to improve SEO, too! Remember to share your blog posts on social media, too.
- Take It To Social Media
Along with blogging, social media is a great way to spread the word about your product or event. The subject of “Project Greenlight” and director of “The Leisure Class” took to social media to hold a question and answer session for fans of the show. Hosting a Q&A is a great way to engage fans and remind them that your product launch is near. Also, create a specialized hashtag for fans to use on social media and follow along with the conversation.
- Go Behind The Scenes
Going behind the scenes is essentially everything that “Project Greenlight” is about. The series takes you behind the curtain to show you all that goes into making a movie. While the show itself is unique, it adds value and interest into the film they are documenting. Whether your business uses Snapchat, Vine, Instagram or any other form of social media, showing how a product or event is prepared can further engage your audience.
In just eight weeks, “Project Greenlight” sparked interest and paved the way for “The Leisure Class” to premier to an interested audience. When releasing a new product or event, remember to blog weekly, take fans behind the scenes and go to social media to promote your business. Did you watch “Project Greenlight” or “The Leisure Class”? What other social media marketing lessons did you learn from the show and movie?
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