Get your marketing and workout tips from Anytime Fitness.
Marketing lessons can be found anywhere, even at your local gym. Last week while I was at Anytime Fitness I noticed a sign-up sheet for the “12 Days of Fitness” contest they were holding. The rules were simple: go to the gym 12 out of the first 15 days of December and you get a free T-Shirt! That’s it! How easy is that? This event got me thinking about marketing lessons and how other small businesses can learn from this gesture.
3 Marketing Lessons from Anytime Fitness
- Hold A Contest
Since a contest is what got me thinking about marketing lessons, it may be obvious now but a little challenge can really boost your appeal among customers and fans. Granted I should be going to the gym anyway, but signing up for the contest makes it that much more fun to hit the elliptical and treadmill. There are so many ways to hold a contest; just pick one you think your fans will enjoy!
- Write A Helpful Blog
Make yourself an industry expert with a daily or weekly blog! What the Anytime Fitness blog does well is provide a variety of information that is all relative to health and fitness. Whether it’s giving you tips on how to eat what you want during the holiday season or showing off new workout techniques, this blog is filled with informative how-to advice. Find out what your customers want to know and what you want them to know and get writing!
- Get On Social Media
Hey, did you know that contests are not only great to hold inside your business but on social media as well? Along with contests, Facebook and Twitter are great for providing valuable information and motivating memes and infographics. It’s so easy to look at Anytime Fitness’ Twitter feed and feel inspired to get to the gym! Use this network to keep your followers engaged and interested in your brand.
Marketing your small business does not have to be expensive, challenging or time consuming. By holding a contest, writing a helpful blog and getting on social media you have the tools for a great campaign right at your fingertips. Take a look at Anytime Fitness for some inspiration and pump up your business.
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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