Did you know social media marketing is not only a great way to get your name out there, but can also boost your business’ customer service? Taking your conversations online and using sites like Facebook, Twitter, Google+ and LinkedIn can be a great way to connect with your clients on a more personal level and answer their questions in real time without worrying about reaching them face-to-face. Social media marketing can be very helpful to improve customer service; read on to learn three tips for success.
How do you use social media to boost your customer service?
[Social Media Marketing] 3 Tips for Boosting Customer Service Online
- Create Online Advocates
One of the ways to use social media marketing to your advantage is to transform your fans and followers into brand advocates. There are many ways to do this, such as hosting a photo contest of your customers using your product in action, asking people to comment about what they love about your company or encouraging fans to post reviews and share their experiences. If someone has a problem or issue with your product, one of the first places they may vent their frustration is via social media so make sure you have a solid group of supporters in case you need them to advocate on your behalf.
- Show Your Friendly Side
Businesses who want repeat customers should focus on being as friendly as possible to the public; there’s no better way to do this than through social media marketing. First impressions matter; be sure to boost your profile by adding up-to-date images, contact details and other relevant information. Social media can be a great way to establish a positive first-time experience for your customers.
- Showcase Your Service
Facebook is a great tool for boosting online customer service and the site even keeps track of business’ response time to direct messages. This can show your customers you are listening and ready to lend a helping hand. If you want, take a lesson from Nike and create a special Twitter handle simply for answering customer questions and receiving feedback; have someone monitor this page regularly.
Customers and fans can be your strongest asset; be sure to nurture the relationship to create brand advocates, show your company’s personal side and respond to queries in a timely manner. How do you handle customer service through social media? Please share in the comments below.
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