Are you using Twitter as effectively as possible?
Twitter is an important part of your marketing strategy. It lets you reach a larger, more diverse demographic and promote your business in your own words. It also gives clients and customers a direct line of communication with you and vice versa. But how do you increase the engagement of your followers without sounding contrived? Here are some tips on how you can boost interest and engagement from current followers, as well as examples of businesses that do it the best.
Stat Boosting Techniques
Believe it or not, there are studies and statistics taken on what kind of tweets garner the most interaction from users on Twitter. While the 140 character limit seems short, it’s actually too long for most users. Statistics show that tweets of 110 characters or less get 17 percent more engagement than tweets than max out on character limit. Always tweet between the hours of 8 a.m. and 7 p.m. Though Twitter is active all the time, most people are engaged in the Twitterverse during regular work hours and you’ll see a 30 percent engagement boost in this time span, but this doesn’t mean you should write off the weekend, either. Weekend tweets in this time frame show an additional 17 percent boost as well.
Images, Links and Retweets
It’s a cliche that a picture is worth 1,000 words, but in the Twitter community this is absolutely true. Images get far more interaction than plain text as they’re quicker for users to digest. Links geared toward your demographic will also spark interest and oftentimes lead to user clicks and retweets. Boost your engagement by asking for it. When you tweet an important message you think others should hear, ask for retweets. The people who support your business will oblige happily, as good content spreads easily and quickly.
Content Tips and Examples
Authenticity matters. Tweet material your business is passionate about. When you’re sincere people will feel it and engage with you more readily. When you tap your own authenticity a variety of interactions become available. Use genuine humor, concern, and determination when you help clients and customers troubleshoot their issues. For example, Old Spice uses humor as a promotional technique. While the tweet itself doesn’t inform customers about their product it does give users a laugh and familiarizes them with the brand. Of course, not all businesses can lighten their product or service with humor. Instead of comic relief, LifeLock, an identity theft protection service, tweets links, breaking news, and tips about the most recent trends in identity theft. This shows the company is legitimately concerned about the welfare of potential customers, not just those who pay for services.
Interact
If you want engagement on Twitter you need to be engaged yourself. Social media is a community, and users and potential customers want to know that you’re engaged and value that community. While self promotion is the essences of why you use Twitter, don’t make it the only reason. Retweet others, strike up conversations, and respond to those who engage with you immediately. Twitter moves at breakneck speed and if you wait a day or two before you respond to a question, the user has probably already found an answer and next time they need help will look elsewhere.
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