As Publicist Natalie Petersen explained in her post, How to Use Influencer Marketing for Social Media Success, “Influencer marketing is about providing product context and expertise through an influential person. Forbes also recently reported that influencer marketing the next ‘Gold Rush.'”
The infographic below shares that influencer marketing is one of the fastest methods of acquiring customers online; however, to do it effectively you need to plan appropriately. Important strategies include:
- Branded blog posts
- Giveaways
- Takeovers
- Challenging your influencer
Keep scrolling for the full infographic!
Image courtesy: Grin.co
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