Your content marketing plan should never be boring. In fact, your audience should never know what you will post on social media unless it’s a specific recurring post like a weekly blog article.
By diversifying your content, whether that be in social media or email marketing, your readers will be pleasantly surprised by the wide variety of content. Find relevant industry articles and create compelling graphics that will resonate with your audience.
Don’t be afraid to share content just because it wasn’t created by your company, chances are, the change of pace will leave your readers’ tails wagging!
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