One piece of advice common across the marketing board, is for a brand to establish its colors, font and tone, and be able to use them consistently. That’s why we all know who the green mermaid logo and golden arches belong to: because they’ve been engraved into our heads from years of consistency.
We can look at Starbucks and McDonald’s and see distinct differences in their brands, and that’s what helps identify them as what they are today! Showcase your strengths and let your fans enjoy them!
Stay tuned for more of Effy’s insight and follow her on Instagram or connect with Three Girls Media on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!