Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery dives into eight documents that are essential to public relations:

  • Electronic press kits
  • Sample letters and fact sheets
  • Editorial calendars
  • Media game plans
  • Press releases
  • Media advisories
  • Media pitches

Looking for more Two Minute Marketing Tips? You can learn more about public relations and marketing right now by listening on Erika’s SoundCloud, Spotify or Apple Podcast channels..

Thanks for listening!

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