The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As such, they are an incredibly important tool for content marketers.
In this episode of Two Minute Marketing Tips, we discuss the meaning of active and passive voice, the best ways to identify each, why it is important to use active voice in your content marketing and examples for how to turn writing that is in passive voice into active voice.
Topics include:
- What is voice
- Active vs. passive voice
- Why passive voice is important for content marketing
- And more!
Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:
- How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts
- Inclusive Language For Content Marketing: 7 Areas to Examine: Listen on SoundCloud, Spotify or ApplePodcasts
- How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts
To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!
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