In a time of financial insecurity for many, entrepreneurs and business owners are looking for ways to keep up marketing efforts without breaking the bank. To help, we have put together some of the best ways you can market for your business without dipping into the savings account.
1. Blog, upload and tweet until your fingers can do no more. The power of the internet is great, especially when it comes to establishing your business and gaining credibility. There is no easier way to do it than with your blog and social media sites.
2. Get involved in the community. There are many organizations that could use a helping hand. From coat drives to shelters to food banks, they not only need monetary donations but also volunteer help. Post this on your blog and social media accounts and let people know how your business is helping the community.
3. One word: network. Invest some time to expand your networking with sites like LinkedIn. There are a lot of untapped opportunities if you are just starting an account. What if you already have one? Then join groups — they are great for learning more about your business’s industry and can help with building relationships.
4. Be smart with your pitching. To help with your pitching you can use websites like HARO and PR Log. These are easy and free online tools to make your pitches more effective. PR Log is a free press release distribution service and HARO allows you to pitch to the right people by having the reporters post what they are looking for.
What other cost-effective marketing strategies have worked for your business?
Do You Need Help With Cost-Effective Marketing Strategies?
If you’re struggling to market your business in a cost-effective way, contact us at Three Girls Media. We offer marketing plans tailored to your business’s specific goals and budget. Contact us today for a complimentary 30-minute no-obligation consultation.