A business that follows the Six Sigma principles is one that focuses on maximizing customer value and minimizing waste at the same time. In other words, you want to give your customers a lot of value through your products and services while using the fewest number of resources possible in the process.
The principles of Six Sigma can be integrated into just about every aspect of your organization, including your social media campaign. Keep reading to learn three areas of your social media marketing strategy that lend themselves to incorporating Six Sigma principles.
Testing And Measuring Ideas On Social Media
Social media is a fabulous place to promote your business; it’s also a great place to test out ideas. Testing and measuring your ideas through tracking and analytics enables you to identify what strategies to abandon and which ones to stick with.
While you can certainly test strategies with other marketing tools like e-newsletters and blog posts, trying out new ideas on social media allows you to pinpoint what truly speaks to your target audience. You can use this information to flesh out a content marketing strategy that works, saving you money and maximizing your customers’ satisfaction.
Social Media Advertising
Social media marketing is measurable, affordable and easy to modify. Real-time analytics allow you to re-target your social media ad campaigns and change them if you are not getting the results you were hoping for. This enables you to test out what truly works for your business, get rid of what doesn’t and streamline the way you operate and market yourself to the masses.
Connecting With Your Target Audience On Social Media
With Six Sigma, the idea is to back up your strategy with statistical evidence. As mentioned previously, with social media marketing you can really test what works and what doesn’t work with your target audience. Once you find what works with your initial test audience, you can assume that it will also work quite well on a larger group of people. This further allows you to save money while maximizing value.
Social media gives you a free and easy way to connect with your customers, to hear their concerns and to appeal to their needs. Therefore, it is a marketing strategy that you should implement, particularly if you are trying to run a Six Sigma-based organization.
If you would like to learn more about social media marketing and the best ways to build a strategy for reaching your business goals, contact us today! We offer complimentary, no-obligation consultations with our CEO, Erika Taylor Montgomery, to answer any questions you may have.