Picking out amazing images and graphics to include can be a challenge, but what about the words you choose? Even though infographics are meant to emphasize visuals, you still need to provide powerful and useful information. In this short article, we discuss five helpful tips to add words that will make an impact in your infographic.
5 Tips For Writing Infographics
Tip 1: Don’t Overload Your Infographic With Text
As a professional in your field, it can be tempting to give members of your audience all the information at once, but too much text can be off-putting. Before an infographic can inform the reader, it needs to capture their attention. Make your graphic easy to read with information that can be quickly digested.
Regardless of how you organize your information in your infographic, ensure the design is clear and legible.
Tip 2: Use Power Words
Power words are great because they grab the attention of the reader and never let go! Infographic Design Team offers a few examples of power words to consider using in your copy: you, value, opportunity, save money and imagine.
These are words that engage your reader and invite them to consider the possibilities presented by your infographic. Read your own work and see if it keeps your attention, if not make the necessary adjustments to get it just right.
Tip 3: Link To Excess Content
Sometimes you just have so much to say but not enough room to tell it. Adding links and URLs to your image will allow you to mention the additional information without using all your space. If your visual does not allow for clickable hyperlinks, make the URL short and simple for the reader to type it in.
Tip 4: Remember The Importance Of Typography
The font you select can make or break how your infographic is received. Some fonts may make your information seem boring or unprofessional. When making your infographic, try a variety of fonts to see how the look of your words is perceived. Visme offers a few standard fonts you should stick to:
- Serif fonts
- Sans serif fonts
- Script fonts
- Display fonts
These fonts tend to be the most readable and flexible fonts. While it might be tempting to choose a font that stands out, the last thing you want is your reader to struggle reading through your copy.
Tip 5: Use Empty Space Efficiently
You don’t need to worry about using every single inch of space on your infographic. Place your text and images strategically and leave blank space for eyes to wander to the next bit of information.
Infographics are a great way to share information in a fun and visually entertaining way. When creating your own work, remember these five tips to help you make the best image you can.
Are you looking for help creating infographics or other forms of marketing content for your customers? We have a team of skilled marketing professionals who can help you create media that pops. Contact us today!
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