Three Social Media Marketing Lessons From Miranda Priestly
- “Florals, for spring? Groundbreaking.”
Be creative in your social media marketing.
As with fashion, you have the flexibility to make your social media pages look however you want. Find the personality of your brand and use memes, videos and infographics to reflect it. Sites that go beyond just posting articles or talking about themselves have a higher interaction rate with their customers.
This particular quote also invites marketers to be creative with their seasonal marketing. Step outside the traditional holiday posts and find novel ways to change with the seasons. The most viral marketing trends are those that riff on familiar tropes.
- “By all means, move at a glacial pace. You know how that thrills me.”
This is what your customers are thinking when it takes you longer than a day to respond to their social media comments or complaints. It is best to act quickly and get the problem, if there is one, resolved. Whether it is following back, “liking” a post or responding to a comment in a timely manner, let them know you’re listening.
- “Truth is, there’s no one that can do what I do.”
Use social media to show that you’re an expert in your field.
Social media is a great place to showcase that you are an expert in your field. You have the opportunity to write helpful blog posts or social media updates that offer insights into your area of knowledge. You can also give your opinion on current events that involve your job. Your readers and customers will enjoy and appreciate your input because, after all, no one else can do what you do.
Need Help With Your Social Media Marketing?
With her sharp tongue, Miranda Priestly has offered us social media marketing tips that can be applied to marketing campaigns. Remember to be creative, reply to customers in a timely matter and be an expert in your field.
Do you want your social media marketing to stand out from the competition? Contact us for a free 30-minute, no obligation consultation with our CEO, Erika Taylor Montgomery. See what opportunities we can create for your brand. Contact us today!
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