Twitter can help you analyze how well your speakers or panels are connecting with your audience as well.
If you’re planning a conference, trade show or corporate event, you should think about implementing social media into it. We all know that social media is a great way to get the word out about your business. However, it’s also a great way to keep people engaged and interacting with your company during events.
One of the most used social media channels during events is Twitter. It provides a real time, public and searchable record of tweets about a conference that organizers, speakers and attendees can follow. Twitter can help you analyze how well your speakers or panels are connecting with your audience as well. It also gives those who can’t attend in person a way of knowing what’s happening at the event and lets them follow along. Here are five things you can do to integrate Twitter into your next corporate event.
1. Create a Hashtag – When you begin planning your corporate event, consider creating a hashtag for it. Make sure to no one else is already using the hashtag by checking Twitter, as well as checking that the phrase is separate from general topical conversation. Once you’ve established that no one else is using it, promote it early and often. By doing this before your corporate event you can track what people are saying about it.
Tip: A good conference hashtag will include the conference name or abbreviation as well as the year or location of the event. Avoid using underscores or other punctuation in your hashtag to keep it simple. For example, Gartner’s symposium events use #gartnersys.
2. Tweet Conference Schedules – Twitter is also a great way to keep people in the loop about speeches, cancelations or time changes of scheduled discussions or panels. This reduces confusion and keeps conference goers on track.
3. Tweet Pictures – Taking pictures of the speakers, leaders, event booths and conference goers is a wonderful way to keep people in the loop of what’s happening in all parts of the conference. It’s also a great way to continue to promote your brand and event.
Tip: Make sure you check with the picture subjects to ensure that they’re okay with having their image posted on Twitter.
4. Post Live Tweets – Twitter can extend your conference discussions or panels outside of the event by live tweeting during the conference. This gives extra information to those who attend various events, as well as keeping those who didn’t in the loop of everything happening at a specific discussion or panel.
Live Tweeting also gives you a digital scrapbook of what happened at the corporate event. You can later search through these updates and collate them using a tool like Storify for a collection of conference highlights you can promote later on.
5. Ask for Feedback – Not sure how the event is going? Use Twitter to ask for feedback from conference participants. Ask the goers, presenters and organizers what they think of the corporate event (what they liked and what they didn’t like) to ensure that future gatherings run more smoothly.
Have you used any of these Twitter tactics at your events? What do you think works the best? We want to hear from you!
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