The latest trend you should know about is niched social media networks.
New social networking sites are popping up all over the Internet and they have a different focus than social networking sites of the past. Older social media sites such as Facebook and Twitter target everyone. Though many of them may have started with a particular demographic, they have now expanded to include the general population. The latest trend you should know about is niched social media networks. Niched social media platforms are going after the needs and interests of specific groups and remain focused on those interests. Here are three new niche social platforms your brand should check out.
1. Inbound – If you are a marketer looking to get your content noticed, this may be one of the new-niched social networking sites for you. Inbound.org enables anyone with a Twitter account to register for the site, submit content and participate in conversations through comments. Inbound.org is a “for-fun partnership” between the CEO & Co-founder of SEOmoz and the CTO & Co-funder of Hubspot. The site encourages participation, but Inbound.org does have a set of community guidelines that users must follow, including no spam. If the rules are not followed you will be banned from the site. Tweets come from around the world, so if your brand is looking to spread the word about something, this could be the place to start.
2. Glipho – If you’ve started a blog but can’t seem to get it going, Glipho.com could be the niche network for you. It eschews the traditional blogging model by combining blog platforms with a social network approach, encouraging interaction and promising its writers easy promotion for their content. Glipho is similar to platforms like Blogger and Tumbler, but it simplifies sharing of, and handling the SEO for original content. It also spotlights content via features like Trending Articles, and it enables users to build their own personalized content feeds by following writers and topics of interest. It helps to build your online community.
3. Adly – Is your business looking for a celebrity endorsement? Then Adly.com maybe the niched social media network your company is looking for. It skips the complicated endorsement contract to connect brands directly with a relevant star or influencer. Adly goes beyond the “pay-per-tweet” model with arbitrary sponsored messages, instead encouraging real dialogues by a celebrity with their followers. It also tracks the reactions and behaviors of consumers to target them more precisely, and is a more efficient optimization model.
So why should your business care about these new social networking sites? These new-niched social media platforms may better target the types of potential customers your brand is looking for. The important thing to remember when your brand creates a presence on these new social networking sites is that it’s not just about registering for an account, but rather the innovative ways you choose to use these new tools.
Have you tried these niched social networking sites? If not, what are your favorite sites that we should try? We want to hear from you!
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