Despite the name, owning and operating a small business is no small task. Many small business owners find themselves taking on many roles such as human resources, accounting and social media management – just to name a few. The rise of digital marketing has monumentally changed the way businesses pursue digital marketing and advertising efforts. Small business owners are under pressure to maintain a digital footprint in unprecedented ways, including having a search engine optimized website, Facebook, Twitter and more. Read on to learn 3 options to implement and sustain a social media management plan for your small business.
Small Businesses & Digital Marketing – Getting Started with Social Media
1. DIY: Perhaps one of the hottest buzzwords as of late is DIY, better known as do-it-yourself, and it could be an option for some small business owners interested in focusing on social media management. Self-monitored digital marketing efforts could be a good option for technologically-savvy small business owners who are confident in their ability to motivate and inspire their audience to get engaged. The downside? Social media management is a time-consuming task and requires constant surveillance and consistent maintenance in order to be effective.
2. Hire an Employee: The extensive amount of time required for good social media management could lead some small business owners to hire an employee to be responsible for posting and monitoring social media. Finding a well-qualified digital marketing expert is imperative to ensuring the hire produces a sustainable return on investment, otherwise known as ROI. However, small business owners looking to hire a digital marketing expert can save time and money during the hiring process by working directly with reputable media agencies for their social media needs.
3. Hire an Expert: Reaching out to experts like those at Three Girls Media for digital marketing services can save small businesses time and hassle by ensuring their social media management is being carried out by professionals. A agency employs publicists who are professionally trained and educated in best practices for marketing, advertising and press. Through their training and networking contacts, publicists strive to increase awareness for their clients products and services through print and digital media.
Small business owners who are considering implementing a social media management plan have options in making their own digital footprint. Are you seeking expert advice regarding social media for your small business? Contact Three Girls Media today for a free consultation and to learn more about how we can spread the good news about you!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!