For the last several months, my husband and I have been focusing on getting fit. With a greater focus on a healthy lifestyle, I’ve realized that there are several public relations lessons you can glean from fitness in general. Whether your marketing plan focuses on blogging, media pitches or both, here are 4 tips that came to mind:
Getting Fit: 4 Public Relations Tips
Get your public relations plan in shape with these 4 tips.
1. Measure your progress. It’s easy to get discouraged or lose track of your progress, which is why it’s important to keep track of it. I have a couple of apps I use to log what I’m eating and my workouts so I can see how I’m doing throughout the day. When it comes to public relations and marketing, it’s important to monitor where you are on a regular basis so you can see progress and keep yourself on track. Take the time to look at your Google Analytics and Facebook Insights. Ask customers how they heard about you and keep track of the results. Set a few goals for your business and then, in 6-12 months, see if you achieve them.
2. Give yourself some time. Cutting down on the sugar intake and going out for a run more regularly helps me feel better – sometimes even fairly quickly. But to see measurable results (such as my clothes fitting better), progress is slow and steady. The same is true for public relations. Remember that, even though you may think about marketing on a daily basis, it’s going to take more than a few days to see results.
3. Lap everyone on the couch. There’s a fitness meme out there that says, “No matter how slow you go, you are still lapping everybody on the couch.” I’m not a fast runner, but there are benefits to running in itself – even at a slow pace. When it comes to public relations and marketing, it’s better to do a little bit to promote your business than nothing at all. Don’t have time to manage Facebook, Google+, Twitter, Pinterest and Instagram? Start by just focusing on Facebook and Google+. Does the thought of going after editorial media coverage stress you out? Take it one step at a time as you research appropriate contacts, write your pitches and follow up.
4. Change it up. Getting fit can be monotonous. Eating the same food and running the same route every day can be tough, which is why it’s good to look for new recipes or paths to explore. In public relations and marketing, you can change things up by trying something new. Add videos to your blog posts, mix some fun quotes into your Facebook posts or trying reaching out to your local newspaper reporter with completely fresh pitches. Get creative and have fun!
Do you live a healthy lifestyle? Are there any other public relations and marketing tips that come to mind when you think about getting fit? Share them in the comments below!
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Photo Credit: Stuart Miles