The summer is a time where people relax and aren’t as interested in the usual hustle and bustle of everyday life. The grade school mentality kicks in and everyone thinks they get 3 months off of work. Unfortunately, in the adult world we don’t get 3 months off, however people are spending less time at home on the couch, after work or on the weekends, and are on social media less. Unless your company is posting beautiful sunset hiking pictures, chances are your content is getting overlooked. That being said, it might be time to get a little more creative with your social media posting and content.
3 Ways to Engage with Creative Content
- Create a Snapchat Account
Creating a account may sound odd to make for your business, but it has become an important part of social media marketing. If you have new products you want to display or want to show off your excellent hard working staff, Snapchat is a fun 10 second way to do so. Snapchat also includes drawing and font features to really add character to your images.
- Be Up to Date on Current Events
Submitting the same content over and over again on blogs or social media can get a bit dull sometimes. This is why every now and then you need to post something relating to what’s going on in the world. Mention the latest summer block buster or that contestant who broke the American Ninja Warrior course are fun anecdotes to get your audience members engaged and talking. Try to think about ways you can relate current events to your business.
- Use Infographics
Images are everything these days. They draw the eye to posts and get viewers intrigued to click on your post. In the age of Pinterest and Instagram people are less interested in reading 500 word posts or articles and more interested in just seeing and processing the information. Try using Infographics to keep your content and facts front and center while being visually appealing to the viewer.
These are just a few ways to add fun and creativity to the posts of summer. Don’t get bogged down from the heat and enjoy the fun that can come from unique social media posts!
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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