Is raising your search engine optimization (SEO) part of your marketing strategy? If it is, then it’s important you know about Google Panda! Whether you’re blogging for your business on a regular basis or writing and distributing press releases online, it’s important you understand what Panda is and how it affects your company.
What is Google Panda?
Google Panda affects how visible your company is online.
As ereleases.com explains, “Panda is an algorithm used by Google that puts higher quality websites at the top of the search results list, while lower quality websites are forced to the bottom of the search pile.”
Or, to put it another way, Google uses Panda to sort its search results based on the quality of the content. It was designed to combat SEO tricks (such as “keyword-stuffing“) to help users find the articles, videos and pictures they’re actually interested in.
How does Google Panda affect your marketing strategy?
The truth is, it actually shouldn’t! Google Panda is designed to help users see better content, so the key is to create helpful, informative articles, videos and photos. Of course it’s still important to write with keywords in mind, but be smart about how you use them. Sprinkle them throughout your content in natural ways, and remember that they’re secondary to your ultimate goal – sharing your insight with current and potential customers!
Want to know more about how creating quality content can help your business’ marketing strategy? Contact us for a complimentary 30-minute consultation where we can discuss your company’s specifics. Be sure to keep reading our blog and following us on our social media channels for helpful do-it-yourself PR tips & tricks, too!
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