Video games aren’t just a way for kids to pass the time. Playing video games can bring friends together to share in some childhood nostalgia. I recently played some old N64 video games including ‘Super Smash Bros’ which got me thinking about some lessons from the game that could be applied to the world of public relations. Here are 3 PR lessons from Super Smash Bros.
Photo Courtesy of: BagoGames
3 PR Lessons from ‘Super Smash Bros’
- Play to Your Strengths
In Super Smash Bros, every character has different skills and strengths. There are pros and cons to choosing each character and experienced players know how to leverage these skills. When creating a public relations plan, you should also focus on your strengths and build them in as cornerstones of your marketing framework.
- Collaborate
Do you see a blog or company that is posting similar updates as you? Instead of ignoring them, follow them and try to form a connection. Ask to collaborate or for advice. Just like in the online world of content marketing and public relations, you can’t avoid people when playing video games. You not only need opponents, you need teammates.
- Make the Most of Your Time
Timed battles are one of the most fun aspects of ‘Super Smash Bros.’ In a free-for-all battle, players have a set amount of minutes to win. Learning how to manage your time throughout your workday is also important to staying on top of the game. Prioritize your tasks to get the most out of your day. You can schedule your social media posts to go live at peak times of day when you’ll get the highest viewership.
Just like the world of social media, you can’t play team or battle video games without other people. It would be as if you were the only person posting on Twitter. You’ll need to choose friends, contacts and other people to collaborate with and share ideas, much like picking a teammate to play against computer players. Pay attention to the people in your network and learn their interests and strengths. Find ways to collaborate and share strengths to get the most out of your public relations efforts.
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