3 Social Media Marketing Lessons from TurboTax
When you think of filing taxes, you may not always think of social media marketing. But in my case, that is exactly what was on my mind when I was using TurboTax. Here are three lessons in social media marketing I discovered when using their website.
3 Social Media Marketing Lessons from TurboTax
1. Be Charming
Whoever wrote the TurboTax text has a humorous approach to the situation. The language of each page was casual yet informative, as if you were filing taxes with your friend. Even though filing taxes is serious business, it doesn’t have to feel stiff and stressful. Including light humor on your social media sites can create an engaging feel and make customers want to keep coming back.
2. Include Helpful Videos
When filing taxes you may have more forms than just W-2’s and not know what they mean or where to file them. When inputting my different documents I was pleasantly surprised at how helpful their search engine was. Not only did the results turn up with clear explanations, there were also videos showing users exactly what to do. Social media sites that include helpful videos have higher engagement with customers than those who do not. What does your company excel at? Share your tips and insights in video form with those who follow you.
3. Be Easy To Navigate
The TurboTax website was one of the simplest programs I’ve ever used. Not much gets easier than hitting next until it tells you that you are done. Your company website and social media platforms should be just as easy. Include clearly marked tabs or sections that inform readers of what they want to know. Finding information should not be a daunting task for users. Make your website as clear as possible for customers.
TurboTax isn’t popular because their website is easy to use. Make your social media marketing efforts just as beloved by being charming, including helpful videos and being easy to navigate. Share how you engage with customers in the comments below.
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