Spring begins tomorrow, so it’s time to think about the wonderful things that come with it like hiking, flowers and sunshine! But spring also means spring cleaning and taking time for refreshed organization. Here are three PR lessons from spring cleaning you can apply toward your next public relations campaign.
What can you learn from Spring Cleaning?
3 PR Lessons from Spring Cleaning
- Be Thorough
Spring cleaning happens once a year (although we suggest cleaning more often than that!) so it’s important to be thorough. Just like you’d pay attention to details in your home, you should also turn a sharp eye toward your online presence. Check social media channels to make sure all business profiles are current and consistent, messaging is on-brand and you are engaging with fans frequently. If you’ve neglected to refresh your online profiles, now is a good time to start.
- Reach Out to Your Contacts
Just like renewing your home and work spaces, spring cleaning should also include reaching out to your current network and checking in. This is important for updating contact information and keeping the relationship alive.
- Refocus Your Efforts
When I’m deep into spring cleaning, I reorganize my space and move furniture. This drastic change is exactly what I need to get out of the winter funk. We’re almost a quarter through the year, so it’s the perfect time to look at your public relations efforts and reassess your goals. Determine what’s working and refresh your plan to move forward with the rest of the year.
Being thorough in cleaning and maintenance, reaching out to contacts to update information and refocusing your strategies are all effective PR lessons to help your business flourish in springtime. If you’d like advice on managing your brand’s image, contact your team at Three Girls Media today for a complimentary 30-minute phone consultation!
Photo Credit: Matthias Ripp
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